E-commerce + Retail
Branding
Brand Identity
Brand Strategy
Campaign Execution
Retail Design
E-commerce Design
Photography Art Direction
While at Lovesac, a direct-to-consumer furniture brand, I worked across all touchpoints to ensure cohesive brand messaging (including retail stores, eComm, email, social, video, and OOH). Many new experimental products and concepts were being launched at the time, and I collaborated on the brand positioning of all (as detailed below).
Lovesac was growing exponentially during my time there, which meant a steady stream of showroom openings.
I led the design of retail signage and graphics to unify Lovesac’s messaging across each showroom.
Lovesac’s Mobile Concierge was also launched, providing a door-to-door, personal shopping experience.
I collaborated on the photography direction, design, and promotion of this program.
An innovator in the home space, Lovesac introduced a groundbreaking surround sound upgrade to their product, named StealthTech. I partnered with the creative and marketing teams to roll out a 360 campaign promoting this technology.
I was also deeply involved with executing seasonal campaigns to support retail promotions, new product rollouts, and brand positioning. Below is a snapshot of the campaign photography.
